This week – Sep 21

It is a funky week ahead. A few long tasks to complete or at least get the prep work done.
Chevy is getting a new website, ( good bye CD forkin K ) along with a confrontational budget meeting coming up.
Ford and Honda both need a re-tooling of their internet process. That will take some time. Working with sales people, managers and a GM along with systems is tough. The prep-work is key and allows me to be ready when the time comes and there is no lag in waiting on me. That means setting a new workflow and corresponding templates, shared info docs set up, and quick links spread sheet. Don’t want to go thru all that work and then lose momentum. Ford and Honda need their GMB’s updated, which means I will be shooting two hours of pics and videos and working on them in post. Long day in Milledgeville this week.
Audi needs all kinds of things done. Hard to say which ones will get done this week. I plan on working on process this week.
Getting my arms around common Digital Retailing metrics. We have different DR solutions and looking at a common set of metrics is key.

All in all another busy week ahead.

Time for only the strong, smart and agile to survive

This week’s biggest impact on car sales in Georgia….No need for the rocket scientist to look it over. Georgia has been kicked in the gut by job losses.
Nearly everyone knows someone, has a family member, friend or even themselves who has lost their job.
We are unsure, uneasy and afraid.
I am so amazed at how we have stood by and watched this change happen around us.
Yes, it came over us quickly.
We were mud bound. Frozen. Still operating the same way we were two months ago. Not a care in the world.
That is what I see missing today.
The care. The expressions of care.
As I read the emails and listen to phone calls, I am struck by our numbness
Like robots, stuck in a program. It’s all we know to do.
We are still using old word tracks. Even canned emails. Templates used
by the lazy. Never updated, read over or even considered.
We in the car biz are going through our own dumb-ass apocalypse.
They surround us. March alongside us.


Perhaps this is the cull happening.

Time for only the strong, smart and agile to survive.

Who will we be on the other side of this?
Who will be counted among us?

Georgia Loses Jobs