The Unique Selling Proposition

Unique Selling Proposition
Below is a ppt I put together to share with small groups to start a sort of grass roots movement to understand USP, develop a USP and encourage discussions.
In our marketing environment, standing out from the crowd or setting yourself a part
is very difficult to do.  Especially in our automotive industry where we still think we are in the newspaper and in unison shouting “we will not be undersold” or “$6500 off Camry”. Just like every other dealer is doing.

Thanks for reading, I appreciate it.

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