Why Email is Dominating Over Social

Email from the dealership standpoint, is lagging far behind the energy and effort we put into other digital marketing aspects.
Could it be that it is not as sexy as social media.  Or are we being guided to worry more over social media, even though the returns are less.
In our case, using our CRM to email produces less than stellar results.  Our best case would be to use a third party that is white labeled.

The Staying Power of Email In the current social climate of bright and shiny things where there is a new platform emerging on a seemingly daily basis, it’s easy to get caught up in focusing your time on learning the newest trends and apps..

Source: Why Email is Dominating Over Social