I push for more, always more spend on YouTube.
I always get this push back.
“We cant track YouTube.”
“We can only do Auto in-tenders. (gag, puke)
“Your ads are going in front of mostly kids who are watching on their parents phone in a insert wherever parents need a break.”
I basically do not listen or pay attention to the first two.
The third is hard to argue with when you are talking about spend.
Putting any kind of money, time and effort into something; it has to have value, meaning. Results.
And most of us can relate. We have done it.
That is the power of the argument.
Yes, I have handed a kid a tablet or a phone and let it harness their attention. Keeping them still and quiet for a time.
Who would want to pay for an auto ad to run at that time?
Unless you really wanted to start branding early.
Brand early and often ! (OK, no)
What makes me want to push back on the push back about YouTube Advertising is my own experience in uploading content to YouTube.
YouTube is forcing, requiring all content creators to disclose if their content is for kids. And further, if their channel is for kids.
So to me, there HAS to be a way for us to NOT appear in front of those lil consuming monsters eating up all the bandwidth.