Nissan Digital Health Assessment

Status Update - What and Internet Director is doing today
STATUS FEB 18 2020

Will be spending the day at our Nissan store for what is the second portion of our Digital Health Assessment.
The first part consisted of me handing over all our data, giving all the access and basically opening ourselves up to an intrusive, under the covers inspection.
And if you know me… I am a bit of a stickler for sharing our data.
Not that we have something to hide.
Or that I do not make mistakes.
( I know a thing or two, ’cause I jacked up a thing or three )
It is because I feel the pinch of what I see as overbearing OEM’s that believe
they know best. Which is too funny, because they MAKE cars. We SELL cars. So this “knowing best”, is in a space they have no experience in.

During the kick-off meeting we will review the goals and objectives of the Digital Health Assessment, as well as the agenda for the Observation Day. Please make sure that you and your Senior management team are available for this meeting. Also, please make sure that your BDC management team and staff, as well as anyone who works with “Internet Consumers” at your store, are available to us throughout the day. We will need to conduct a short interview with each person
As discussed previously, we will plan to start the Digital Health Assessment Observation Day Senior Management Team Kick-off Meeting at 10:00 a.m. on Wednesday, February 18th. This meeting includes the GM, GSM, and Digital Marketing Director and usually takes no more than 30-45 minutes. The meeting kicks off the one day in-dealership Observation and Analysis phase of the Digital Health Assessment.

From email invite

My Hope

To gain positive feed back. Insight on improvements that can be made in my efforts along with processes within the store.

My Fear

That some you cat, who has never sold a forking car will show up with some checklist and a Starbucks card.
Who knows nothing of our market.
And in the end, I will be told to post more on GMB.
After having gone through a torturous experience of trying to explain to why we do what we do to someone with little to no experience.
Who will then take all they learned from us and share it with others.
There by negating our competitive advantage.