The search volume for automotive terms has seen a dramatic
drop over the past week in Georgia.
And that trend will continue.
We are being replaced by searches for toilet paper
and things for kids to do at home, crafts, and learning.
Fast approaching is that first positive in mid-ga when
we will really feel like we are shut out.
That should occur in the next 8 days.
So yes, we are taking it day by day.
But I look at it week by week.
We are ok this week.
A bit slow…
This time next week is when we will have
to make some decisions on advertising.
By then our dealerships should have a way
to sanitize cars. Before delivery, after
We also will have with the stores good communication
around our staff’s health and how they are dealing
with school being out and possible sick family members.
Then the bottom will drop out on demand.
How many days in a row can a store go with
a vehicle sale?
What is our tolerance level?
The time we are waiting on is what I call
“Dealing with it mode”.
When all of us are settled in and we are doing
the day to day care of each other.
We are watching the numbers climb.
When we are looking at another set of metrics
entirely. Infection rates, quarantine, lockdowns
become very real to us.
Up close and personal.
We will be dealing with it.
It will be during this time that our websites
will be crawled with casual visitors time and time
again. On desktops from homes.
I expect time on-site to increase.
VDPs to go up.
Shopping. Considering. Dreaming. Planning.
Because there will be a time when we have peaked
and start to come down.
And down, and down.
When June finally comes… we will see people return
to buying cars in small numbers.
July will bring the lions share back into the market.
Back into our showrooms.
We must maintain our websites.
We must maintain our communication with the homebound.
When the bounce up happens we can reap the benefit.