Keeping customers informed has become some of the most important work I do. It’s not sexy nor is it cool.
A change in our stores operational hours is one key bit of information to get in front of customers.
Getting it there can offer a challenge. And uncover weaknesses. Like keeping up with your passwords or access changes.
I found that my Group level login to AutoTrader had either been changed or got caught up in Cox Automotive push to a unified login… which I had been avoiding … so shame on me. Being a hard head can get you hard results.
Found that it is best to deal with it in the most kind way possible. I have said it before. There are going to be many many unforeseen roadblocks to overcome in the near future. Being a dick, does not help get things done.
I started with our website… although that was not what I thought was most important. The most important is the Google My Business page. But, I need to make sure I had the website update first so that when Google went about checking to verify, the info would be there. And our Google Maps presence would get it’s update from there.
And then went about all the other places.
Our CRM Eleads so that inbound leads could be timed properly.
CarNow our chat provider to allow the reps that handled our after hours and overflow chat sessions would have the right info to share with customers.
Yelp needs updating, although like a lot of automotive folks, I even hate just logging into the platform. #thehateisreal. But it must be done, Apple references Yelp, so you gotta do it.
Apple Maps got it’s update to, ’cause lets face it, even if I do not, there are people who use apple maps.
Updating Cargurus I found a happy surprise. Cargurus is the easiest place I found to update a dealerships hours. They give you a slider to move. Fast and easy. Thanks CarGurus !
Then there are the other online classifieds, CarsdotCom and Autotrader.
Lord help me if I didn’t get feckin Facebook updated. Jeeze.
Last ( for now) but not least getting the OEM to update there pages and references to the dealership to reflect the proper, correct hours.
What seems like a simple operation… of course works out not to be simple.