Yes ! Buy All The YouTube

I push for more, always more spend on YouTube.
I always get this push back.
“We cant track YouTube.”
“We can only do Auto in-tenders. (gag, puke)
“Your ads are going in front of mostly kids who are watching on their parents phone in a insert wherever parents need a break.”

I basically do not listen or pay attention to the first two.
Weak excuses.
The third is hard to argue with when you are talking about spend.
Putting any kind of money, time and effort into something; it has to have value, meaning. Results.
And most of us can relate. We have done it.
That is the power of the argument.
Yes, I have handed a kid a tablet or a phone and let it harness their attention. Keeping them still and quiet for a time.
Who would want to pay for an auto ad to run at that time?
Not me.
Unless you really wanted to start branding early.
Brand early and often ! (OK, no)

What makes me want to push back on the push back about YouTube Advertising is my own experience in uploading content to YouTube.
YouTube is forcing, requiring all content creators to disclose if their content is for kids. And further, if their channel is for kids.
So to me, there HAS to be a way for us to NOT appear in front of those lil consuming monsters eating up all the bandwidth.

Advertising on YouTube

DIL 111319

Tuesday

A typical day during involving Adverstising meetings.
Up working before work.
Taking my daughter to school.
First three hour Ad meeting.
Jumping in the car for an hour to the next meeting.
Rinse, repeat Advertising meeting.
The end. LOL.

This is just a video from SnapChat.

The UnKnown Login Problem

I have A LOT of logins. Across multiple systems, platforms,manufactures, blah blah blah.
Occasionally you run across login problems that you just can figure out.

Getting started with True Blue Pricing in Milledgeville

Honest Pricing at Butler Honda
Honest Pricing at Butler Ford

Out on the internet ads appear

Morning read and I run into a display ad. Go figure right?

Display ad appearing while reading news story

SCHEDULE 11 NOV 19

The week starts to take shape…
Here is the first look.

MONDAY NOV 11
GET IT DONE DAY
MTG GM CALL

TUESDAY NOV 12
birthday – lilly
MTG Butler Chevy Digital
MTG Butler Chevy Advertising
– Email Blast BUTNISS
– Email Blast BUTCHEV
– Best secondary vehicle
– True Blue Pricing launch

WEDNESDAY NOV 13
MTG BUTOY Advertising
MTG BUTOY Digital
MTG FORD/HONDA Advertising
MTG FORD/HONDA Digital

THURSDAY NOV 14
MTG BUTNISS Advertising
MTG BUTNISS Digital

FRIDAY NOV 15
OOTO

STARTING THE WEEK WITH THIS TASK LIST

Clunkers to cash

It is time to find subprime pieces in our Service Depts and feed them to Sales Depts to sell to OUR subprime customers.

Tom Thornton, E commerce Director, Butler Auto Group

I have asked our Platform Used Car Manager to tell me what cars he would be buying if he were standing in the lane looking for subprime pieces to like open a used point. ( pretending! do not get any ideas that we are opening a used car only point..)
Although I have the cars in mind already.
Heck, I could see it in Vauto myself.
But better to get a second set of eyes on it.

Update: Early Friday Morning 8 Nov
Slow moving idea I guess.
I have heard zero from our Platform Used Car Manager about what cars he would be raising his hand for if he were asked to fill a used car lot with secondary cars.
That is about the number of cars we would need.
Had a couple discussions with the the Corporate Trainer, who is also leading the charge with Service to Sales process around the Group.
He just needs to know what to be looking for.

Got the conversation started with one of our Finance directors.
A slow start…

Subject: Re: Greg – What are you favorite secondary cars to sell ?

“Great question Tom.There are several answers.”
My reply:
  Great non-answer !🤣🤣🤣 – I was too vague – sorry.
I am asking because I am looking at new ways to source cars to fit the secondary customers. Half the battle of secondary is having the right pieces.
If you were looking at group of cars, generally what year range would you want? What mile cap would there be? Is there a brand that works better?
A model?  Even color.
SUV’s; I hear they are all the rage this year. Secondary customers must be seeking those?👀😊
What is your Year/mile range/brand SUV to sell ?
Thanks for the insight !

UPDATE NOV 12

Basically, i can not drum up enough interest.
I may be a poor communicator.
Or, people are making enough money and
they think there is no reason to worry.
Guess I am a worrier.
Especially in the Macon area, where a huge
demand for secondary vehicles makes it
crucial to have on hand vehicles to fit
the secondary customer.

Main stores to look at are our Toyota and Nissan stores.
The Lexus and BMW stores are probable not good hunting
grounds for vehicles from 2011-2016,
Mechanically sound, miles capped around 85 k.

Looking through Service visits for Toyota
there were 95 vehicles that matched the paramiters.
For Nissan there were 53.

Not letting go of this idea just yet.

Secondary Vehicles in our Service Department