A crushing day ahead. Multiple fluid issues. To name a few. Figuring out lead count drop. Figuring out diminished phone performance. And all the other little meteorites that are hitting my inbox.
Will be in the car a good bit today. Can do follow up calls early and then
between 4pm and 5pm.
It is the last week of the month and today is jam packed full of things to get done both in the Audi store as well as other dealerships.
Most important to do today is setting up the Phone Menu in Carwars. Right now all calls are going to sales reception. She is doing a fantastic job, but the calls are overwhelming. Especially in the morning. Really, Service needs their own reception.
Service calls are the reason behind the call menu. Press one to schedule and appointment will get you to our Service BDC. Press two to speak to a service advisor about your vehicle. This is the ugly part. Service advisers do not answer the phones. As in, they will watch the phone ring and take no action. Yes ! I know ! How do we tolerate that type of behavior? A true people problem if I ever saw one. We are really loosing money and lowering our survey scores. Press three for sales and press four for Audi parts.
As the rain continues in mid-GA, I will be doing a lot of seat work. Creating and planning.
The Rain Continues in Georgia !
Ugly day to travel to Milledgeville to work in Butler Ford and Butler Honda. Two of our challenging stores.
Leads are down, performance is down, reviews are down.
An uphill battle.
Putting my shoulder to the wheel today.
Will be spending the day at our Nissan store for what is the second portion of our Digital Health Assessment.
The first part consisted of me handing over all our data, giving all the access and basically opening ourselves up to an intrusive, under the covers inspection.
And if you know me… I am a bit of a stickler for sharing our data.
Not that we have something to hide.
Or that I do not make mistakes.
( I know a thing or two, ’cause I jacked up a thing or three )
It is because I feel the pinch of what I see as overbearing OEM’s that believe
they know best. Which is too funny, because they MAKE cars. We SELL cars. So this “knowing best”, is in a space they have no experience in.
During the kick-off meeting we will review the goals and objectives of the Digital Health Assessment, as well as the agenda for the Observation Day. Please make sure that you and your Senior management team are available for this meeting. Also, please make sure that your BDC management team and staff, as well as anyone who works with “Internet Consumers” at your store, are available to us throughout the day. We will need to conduct a short interview with each personFrom email invite
As discussed previously, we will plan to start the Digital Health Assessment Observation Day Senior Management Team Kick-off Meeting at 10:00 a.m. on Wednesday, February 18th. This meeting includes the GM, GSM, and Digital Marketing Director and usually takes no more than 30-45 minutes. The meeting kicks off the one day in-dealership Observation and Analysis phase of the Digital Health Assessment.
To gain positive feed back. Insight on improvements that can be made in my efforts along with processes within the store.
That some you cat, who has never sold a forking car will show up with some checklist and a Starbucks card.
Who knows nothing of our market.
And in the end, I will be told to post more on GMB.
After having gone through a torturous experience of trying to explain to why we do what we do to someone with little to no experience.
Who will then take all they learned from us and share it with others.
There by negating our competitive advantage.
Traveling up to Union City, GA to work at Audi South Atlanta. A couple of meetings to sit in as well as spending time with the Internet team. Doing side by sides on handling internet customers, best practices and accessing their abilities. Need to gather some content while I am there for use on social media.
Plus, they have a new sales manager that needs some familiarization.
Busy day, but in the car for a good bit and will be making follow up calls then.
Working in Macon, Advertising meetings at Nissan all morning. All morning.
10-1230 Nissan Ad meeting
Working on for today:
- Honda email header
- Peter access
- Check autotrader leads
- Email campaigns
- Butler cars reputations
- Reassign chevy leads
- Cancel Cars.com butler toyotoa
- Nissan CPO
In MACON and Milledgeville – MEETINGS !
- 830 – 1200 Toyota Advertising and Digital – Stream and Pinnacle till noon
- 1230- Phones at Toyota
Travel Macon to Milledgeville
- 200-500 Ford/Honda – Advertising and Digital DDC and Pinnacle
- Carnow check in
- AutoTrader trng at Ford
It’s Monday and the start to a busy week.
This is advertising meeting week, which means I will only be able to handle priority, dealership level issues.Working at Audi today after stopping first by the office in Macon. GM call at 1030. Training and side by sides with Audi internet team. Have a mtg w/ Trade Pending in the afternoon.
Prepping email campaigns for later in the week.
I will be in the car for 4 hours today.