This will be an ongoing post over the next 2 weeks as we move our CDJR Dealership to a new location. Using the opportunity to develop a Move Checklist. **updates may get a little confusing,** I will try to smooth it out over time.
STARTING POINT Threw together a quick chart to get a basic organization flowing. Will need to flesh each item out and lay out a timeline.
UPDATE: AM Nov 26 two weeks till move Added Yelp to the NAP update list. Began press release. Working on website updates, social teasers and point of sale for the showroom and service drive. Gathering assets. Notifying vendors of upcoming move with dates and address. As well as a post on the dealerships blog.
Where to upload those first piece of content ? Google of course first and fast, but well meta’d.
UPDATE: PM 11/26 TUE Here is where I started working on the metadata of each piece of content going forward. Had to make sure there were signals out there for Uncle Google to hear. including the new address in everything.
And creating a FB scheduled post to count down the day till the move. Working with pretty poor imagery to start with but it will improve quickly. Plus I am going to travel next week to work on location and keep the info flowing. And gather may own pics and video.
UPDATE: AM 11/26 WED It’s full on crazy trying to over come Black Friday. Our message is drowned out heavenly. It will be Monday (cybermonday) when will have to dig in full force. Plus thanksgiving is going to slow everything down. Which is the time to build content. Prepare and lay up stores for next week push. I am also going to have to clear my plate as I am going to be in Beaufort early next week. Need to get a few tasks taken care of so they are not obstacles to getting it done in Beaufort.
MISTAKE Do not assume that there is not someone at the dealership tying to manage some of the same web properties that you are trying to update. Be humble, respect others efforts.
UPDATE: The day after Thanksgiving. Looking internally now at the store and what impacts the address change will have. The CRM is a little bit of a hole that will need some work ahead of time. Starting with identifying any of those little places, the nooks and crannies of the system. Of course the emails and email templates will need to have the <insert address> data updated so that it drops in the correct address. And I am going to scrub the current templates to see it there are any hard coded with old address and rebuild those. The forms that the CRM spits out will need updating. Quotes sheets, We Owe’s ect.. will have to updated and tested.
I push for more, always more spend on YouTube. I always get this push back. “We cant track YouTube.” “We can only do Auto in-tenders. (gag, puke) “Your ads are going in front of mostly kids who are watching on their parents phone in a insert wherever parents need a break.”
I basically do not listen or pay attention to the first two. Weak excuses. The third is hard to argue with when you are talking about spend. Putting any kind of money, time and effort into something; it has to have value, meaning. Results. And most of us can relate. We have done it. That is the power of the argument. Yes, I have handed a kid a tablet or a phone and let it harness their attention. Keeping them still and quiet for a time. Who would want to pay for an auto ad to run at that time? Not me. Unless you really wanted to start branding early. Brand early and often ! (OK, no)
What makes me want to push back on the push back about YouTube Advertising is my own experience in uploading content to YouTube. YouTube is forcing, requiring all content creators to disclose if their content is for kids. And further, if their channel is for kids. So to me, there HAS to be a way for us to NOT appear in front of those lil consuming monsters eating up all the bandwidth.
A typical day during involving Adverstising meetings. Up working before work. Taking my daughter to school. First three hour Ad meeting. Jumping in the car for an hour to the next meeting. Rinse, repeat Advertising meeting. The end. LOL.
Can you change this to 30percent on our site 13 to choose from guad cab and crew cab??
Let the fun begin.
It is going to take alot to squeeze this one in. Will try my best. TASK: 1.DealerInspire website edit ( my least fav) 2. Create homepage slider for store ( a fav)
move mountains make the way smooth Biggest problem. I HAVE to go to Milledgeville. Second mountain – An internet manager at a store is out for 10 days. It’s the last/first of the month.
Moved a little mountain. Was able to change schedule ! Still busy to the extreme, but needed that 2 hours I would be spending in the car to get to Milledgeville. Still ended up being a rush job, but without the extra time it would have been a no go.
Nothing pretty resulted. Bare basic best I could do as fast as I could do it. GM had already put me in a bind on time. Couldn’t find a cool pic of a Ram pulling a boat.