Category: WORK

Move a Dealership Checklist Dev

This will be an ongoing post over the next 2 weeks as we move our CDJR Dealership to a new location.
Using the opportunity to develop a Move Checklist.
**updates may get a little confusing,**
I will try to smooth it out over time.

STARTING POINT
Threw together a quick chart to get a basic organization flowing. Will need to flesh each item out and lay out a timeline.

Basic starting point

UPDATE: AM Nov 26 two weeks till move
Added Yelp to the NAP update list. Began press release. Working on website updates, social teasers and point of sale for the showroom and service drive. Gathering assets. Notifying vendors of upcoming move with dates and address. As well as a post on the dealerships blog.

Early warning

Where to upload those first piece of content ?
Google of course first and fast, but well meta’d.

UPDATE: PM 11/26 TUE
Here is where I started working on the metadata
of each piece of content going forward. Had to make sure there were signals out there for Uncle Google to hear. including the new address in everything.

First upload of pointers

And creating a FB scheduled post to count down the day till the move.
Working with pretty poor imagery to start with but it will improve quickly.
Plus I am going to travel next week to work on location and keep the info flowing. And gather may own pics and video.

Butler Chrysler Dodge Jeep RAM
(like what I did there ?)

UPDATE: AM 11/26 WED
It’s full on crazy trying to over come Black Friday. Our message is drowned out heavenly. It will be Monday (cybermonday) when will have to dig in full force.
Plus thanksgiving is going to slow everything down. Which is the time to build content. Prepare and lay up stores for next week push. I am also going to have to clear my plate as I am going to be in Beaufort early next week. Need to get a few tasks taken care of so they are not obstacles to getting it done in Beaufort.

MISTAKE
Do not assume that there is not someone at the dealership tying to manage some of the same web properties that you are trying to update. Be humble, respect others efforts.

UPDATE: The day after Thanksgiving.
Looking internally now at the store and what impacts the address change will have.
The CRM is a little bit of a hole that will need some work ahead of time.
Starting with identifying any of those little places, the nooks and crannies of the system.
Of course the emails and email templates will need to have the <insert address> data updated so that it drops in the correct address.
And I am going to scrub the current templates to see it there are any hard coded with old address and rebuild those.
The forms that the CRM spits out will need updating. Quotes sheets, We Owe’s ect.. will have to updated and tested.

Yes ! Buy All The YouTube

I push for more, always more spend on YouTube.
I always get this push back.
“We cant track YouTube.”
“We can only do Auto in-tenders. (gag, puke)
“Your ads are going in front of mostly kids who are watching on their parents phone in a insert wherever parents need a break.”

I basically do not listen or pay attention to the first two.
Weak excuses.
The third is hard to argue with when you are talking about spend.
Putting any kind of money, time and effort into something; it has to have value, meaning. Results.
And most of us can relate. We have done it.
That is the power of the argument.
Yes, I have handed a kid a tablet or a phone and let it harness their attention. Keeping them still and quiet for a time.
Who would want to pay for an auto ad to run at that time?
Not me.
Unless you really wanted to start branding early.
Brand early and often ! (OK, no)

What makes me want to push back on the push back about YouTube Advertising is my own experience in uploading content to YouTube.
YouTube is forcing, requiring all content creators to disclose if their content is for kids. And further, if their channel is for kids.
So to me, there HAS to be a way for us to NOT appear in front of those lil consuming monsters eating up all the bandwidth.

Advertising on YouTube

DIL 111319

Tuesday

A typical day during involving Adverstising meetings.
Up working before work.
Taking my daughter to school.
First three hour Ad meeting.
Jumping in the car for an hour to the next meeting.
Rinse, repeat Advertising meeting.
The end. LOL.

This is just a video from SnapChat.

SCHEDULE 11 NOV 19

The week starts to take shape…
Here is the first look.

MONDAY NOV 11
GET IT DONE DAY
MTG GM CALL

TUESDAY NOV 12
birthday – lilly
MTG Butler Chevy Digital
MTG Butler Chevy Advertising
– Email Blast BUTNISS
– Email Blast BUTCHEV
– Best secondary vehicle
– True Blue Pricing launch

WEDNESDAY NOV 13
MTG BUTOY Advertising
MTG BUTOY Digital
MTG FORD/HONDA Advertising
MTG FORD/HONDA Digital

THURSDAY NOV 14
MTG BUTNISS Advertising
MTG BUTNISS Digital

FRIDAY NOV 15
OOTO

STARTING THE WEEK WITH THIS TASK LIST

Schedule week of Nov 19

MONDAY 4 Nov
in MACON
Prepping for meeting on Audi
MTG – Audi perform review
TRNG – side by side w/ internet/bdc reps

TUESDAY 5 Nov
in MACON
Working on Group Internet Report
TRNG – side by side w/ internet/bdc reps

WEDNESDAY 6 Nov
in MILLEDGEVILLE
-Honda CPO
– CDJR banners
MTG – Pinnacle
💥MTG – BUTCDJR SEM SPEND
💥BUTNISS CREDIT APP DELIVERY

THURSDAY 7 Nov
in MACON
💥BUTOY lead delivery problem
💥 BUTNISS lead delivery problem
👀 CDJR banners

FRIDAY 8 NOV
OFF

TASK LIST NOV 4

Last minute fun

I get a text last night at 7 pm.

Can you change this to 30percent on our site 13 to choose from guad cab and crew cab??

Let the fun begin.

It is going to take alot to squeeze this one in. Will try my best.
TASK:
1.DealerInspire website edit ( my least fav)
2. Create homepage slider for store ( a fav)

Updates

move mountains
make the way smooth
Biggest problem. I HAVE to go to Milledgeville.
Second mountain – An internet manager at a store is out for 10 days.
It’s the last/first of the month.

Moved a little mountain. Was able to change schedule ! Still busy to the extreme, but needed that 2 hours I would be spending in the car to get to Milledgeville.
Still ended up being a rush job, but without the extra time it would have been a no go.

RUSH JOB

Nothing pretty resulted. Bare basic best I could do as fast as I could do it.
GM had already put me in a bind on time. Couldn’t find a cool pic of a Ram pulling a boat.

SCHEDULE 102819

MONDAY 28 
@BUTCHEV 
MTG 1030  GM call  
MTG 200 Outsel 
 
TUESDAY 29 
@MACON
BUTCDJR website edit 
  
 
WEDNESDAY 30 
@MACON 
MTG 300 MMD 
  
THURSDAY 31 
@MACON
-schedule change from going to mville. Need to be at store today.
-working at store in crisis mode
  
FRIDAY 1 
@MACON and then to MILLEDGVILLE
MTG 900 BAG STAFF
Mondays List
Work on hold for now
THURSDAYS LIST – HAPPY HALLOWEEN